| Type | Private Company |
|---|---|
| Founded | 1967 |
| Headquarters | Sydney, Australia |
| Products | Business Services |
| Website | www.vedaadvantage.com |
Veda Advantage is the largest credit reference agency in Australia and New Zealand. It provides credit reporting, credit scoring, and marketing analytics services.
The Company was previously known as Baycorp Advantage, which was a merger of Australian company Data Advantage and New Zealand Company Baycorp. The name change was prompted by the sale of the Baycorp Collection Services which will retain the Baycorp name. The name change has already been applied to its listing on the Australian Stock Exchange.